Why Joshua?

“Joshua helped me achieve 2-3 years of progress in 2-3 months.” ~ Raymond Gooch, Business Owner

Want your market to notice you — and keep their attention?

Want prospects to systematically become customers (and more than once)?

Want doors to open, “Buy Now” buttons to be clicked, and your life to flood with opportunities to get seen and be heard by the right people?

Then you need The Right Words.

With The Right Words, you can inspire people to happily part with their hard-earned money and precious time.
(without feeling cheated)

With The Right Words, you can position your business, your work, and yourself as the “Go-To” solution in your industry.
(even if your competitors have more experience or credentials)

With The Right Words, you can motivate a prospect to leap off “the fence”, whip out their credit card, and buy whatever you’re selling.
(even if your website is a 2 out of 10 on a scale of Good Design)

With The Right Words, you can launch that new product with confidence, knowing before you spend a dome on ads that your marketing messages will systematically persuade the masses.
(without resorting to an all-out Sleazefeast of “Buy now! Buy now!” messages)

Hi, I’m Joshua Lisec!
I’m the guy who gives you The Right Words.

I empower Growth-Oriented Entrepreneurs and Small Businesses with a Persuasion-Fueled Secret Weapon – The Right Words – so that you can:

  • Close more sales faster, with less resistance, in less time (because you are connecting directly with the REAL reasons people buy)
  • Work “on” your business with unshakeable confidence, knowing that persuasive communication is doing the heavy lifting of convincing prospects to become customers
  • Connect with your target market on an emotional level (so your marketing messages detour their way around common objections to the sale)Systematically “turn up the heat” so that cold prospects become red-hot raving fans of your product or service

For Authors:

  • Actually sound like yourself – and say what you really mean to say – so that your message “clicks” with people (no more staring at a blank screen praying for the genius to flow)
  • Concentrate solely on the message you want to get across – such as your process, methodologies, or technical elements – while someone else worries about making it look right, sound good, and read well

Have we met before? You’ve seen me in…

“That all sounds great… But can you really deliver?”

Results speak for themselves (You be the judge).

Click the Person’s Picture to Read the Full Case Study (or Watch a Video Testimonial)

“The market research Joshua Lisec’s team did serves as the basis for a new arm of my business where I’m reaching an entirely new customer base. That’s why, I can foresee over the next 5 years between $200,000 and $1,000,000 in revenue.  It’s only a matter of implementing everything Joshua detailed for me in the Immersion report.”

“I can foresee over the next 5 years between $200,000 and $1,000,000 in revenue. It’s only a matter of implementing everything…”

T. Luke Owen, President of NPDES Training Institute

“The copy Joshua wrote captured the tone I was looking for perfectly – not too formal, not too informal. The actual content aligned with how he described his approach so there wasn’t a gap with how he described his work and the product he actually produced. The other copywriters I came across were ‘blah.’ Their copy was boring and it wasn’t written in a way that addressed customer needs. I recommend Joshua because there is a clear linear process he outlines at the beginning of the project so there are no surprises. As a client I knew what to expect every week. The process made things extremely easy – I just spent a few hours on the phone with him and he translated that into my website vision. I had to do minimal work in order to get a professional website in a very short period of time for a very reasonable price.”

“The copy Joshua wrote captured the tone I was looking for perfectly - not too formal, not too informal. The actual content aligned with how he described his approach so there wasn't a gap with how he described his work and the product he actually produced.”

Marina Field, PhD, President of North Star Workforce Solutions LLC

“The price didn’t matter to me. The investment is something you earn back over and over…I compared your work to 4 other copywriters and realized, ‘Wow, this sounds WAY better! That said it all.’ Then there was your responsiveness — that was the biggest thing for me. I’m the type of person who ‘wants it yesterday.’ Whenever I had a question or needed feedback, you were right there.”

Alexander Kors

“Using one of your strategies, I'm securing client contracts upwards of 5 figures — $15,000 and $20,000. Thanks to you, I have become more specific about which clients I want to work with and what types of services I want to offer. I'm in a better position to scale my business right now — without working myself to death.”

Satya Kothimangalam, Entrepreneur & Marketing Consultant

“Before we brought in Joshua Lisec, we were struggling with making an emotional connection with our target market, from our website to marketing collateral to 1:1 meetings with prospects to our marketing and sales processes. Joshua helped us identify the direction we need to focus on growth, the types of people who have already been drawn to our organization, and how to attract even more of those people who will truly fit. Our communication with these types of prospects hasn’t been great, so Joshua has made us sound both better and smarter. Within 2 weeks of just starting to implement everything, sales doubled. Coming from someone who’s never done market research and has relied only on my intuition for marketing and sales, the material in the Immersion report is invaluable. It affirms H7’s vision and mission—why we exist in the first place.”

“Before we brought in Joshua Lisec, we were struggling with making an emotional connection with our target market, from our website to marketing collateral to 1:1 meetings with prospects to our marketing and sales processes. Within 2 weeks of starting to implement everything, sales doubled.”

Clayton Hicks, Entrepreneur, Founder of H7 Network

“When I first came to you, I was ready to throw in the towel. I was 6 weeks away from going, ‘This isn’t happening.’ What you have done has rejuvenated me. I previously hired 3 web designers. They all told me, ‘I can build you a website!’ But could they make a website that does something? You were the first to tell me, ‘No, your website should be DOING something, not just be there for people to look at. There should be an action taking place.’ My old website was cumbersome. I had trouble following it, just to sign up for a tour! It was colorful and got your attention, but to make it work and do anything for me? It wasn’t there. So when Joshua put my new website together—one, he put it together quickly. I waited and waited and waited on these other people. It was MONTHS. I got so frustrated, and even then they didn’t get it—they didn’t understand what I really wanted to portray. My new website reflects my personality. The other people were all about what THEY thought it should be. But what I have now is a reflection of me and what I want to present to people. I’m not going to change who I am to make a sale. The website I have now is true to me. So when people look at it, it looks fun, it looks interesting, it looks like ‘Hey, this will be easy to do!’ The simplicity of it is what draws people in. When I have a customer who says, ‘I want to book a tour on July 26th,’ I email Joshua and ask him to set up the tour, and I get to email my customer back within a few hours and say, ‘It’s all set. Send the link to your friends, and sign up.’ And that means I’m getting my money quicker. People are coming to my website, and they’re booking a whole tour—reserving the bus for a private tour. They say, ‘Hey, I’ve got 12 people who want to go!’ And I don’t have to do anything else. Every tour I’ve had for the last few months has been a private tour. This is huge value to me because I’m not having to go back and forth and back and forth with my web designer, or back and forth with my customer. It’s two emails, and I’m done—and my bus is full. I’m not getting 1 or 2 people anymore who say, ‘Me and my husband want to go.’ That would mean I had to go out and try to sell 10 other seats. Thanks for everything Joshua!”

“My new website reflects my personality. The other marketing people were all about what THEY thought it should be. But what I have now is a reflection of me and what I want to present to people. People are coming to my website, and they’re booking a whole tour… Every tour I’ve had for the last few months has been a private tour like this… It’s two emails, and I’m done—and my bus is full. Thanks Joshua!”

Tammy Zell, Owner & Operator of Buckeye Road Trips LLC

“Joshua Lisec commits to doing what is in his authors’ best interest every single time. Couple that commitment of his with professionalism and integrity, and I knew I had to find a way to work with him. He is willing to adapt as needed for evolving projects. I’ve seen firsthand how this flexibility has ensured every change is for the better. A classic over-deliverer. I’m so grateful to have a colleague out there who is not only promoting his company, but mine as well. I know I am working with someone who will get things done each and every time. Personally? Each time I recommend someone to him, I know that the results will reflect well on me too. Working with someone who understands the way we do business in publishing as well as he does ensures that I don’t need to spend additional dollars where they aren’t required or where I would be forced to absorb them internally is a true asset.”

“Joshua Lisec commits to doing what is in his authors’ best interest every single time. A classic over-deliverer. Working with someone who understands the way we do business in publishing as well as he does…is a true asset.”

David Braughler, Publishing Consultant & Owner of Braughler Books LLC

“Joshua has been a phenomenal Ghostwriter for my book. Writing my memoir and then launching it into print was more than a difficult task, but Joshua made my vision a reality. His work is amazing, to say the least, and he is a talented visionary of art. Joshua’s prompt responses to my calls, e-mails, and requests overall is unparalleled.”

“Joshua has been a phenomenal Ghostwriter for my book. Writing my memoir and then launching it into print was more than a difficult task, but Joshua made my vision a reality. His work is amazing, to say the least, and he is a talented visionary of art. Joshua’s prompt responses to my calls, e-mails, and requests overall is unparalleled.”

Melissa Renee Cregar, Pseudonymous Memoir Author

“What Joshua Lisec has to say about marketing actually WORKS.

6 months into implementing what Joshua created for our marketing and sales outreach at H7, revenue has gone up by 80% overall.  Joshua played a big part in making that happen.”

“What Joshua Lisec has to say about marketing actually WORKS. 6 months into implementing what Joshua created for our marketing and sales outreach at H7, revenue has gone up by 80% overall. Joshua played a big part in making that happen.”

Angel Hicks, Co-Founder & Vice President, H7 Network

“I have to say how grateful I am to be working with Joshua Lisec. I would have never thought in a million years I could find someone that’s on the same page with my beliefs. I had fears about hiring a ghostwriter for my parenting book, but I’m now sending out gratitude for Joshua! He completely removed my overwhelming stress about completing my book. Joshua freed me to organize all of the content to include in the book and concentrate solely on the message I want to send out.”

“Joshua He completely removed my overwhelming stress about completing my book. Joshua freed me to organize all of the content to include in the book and concentrate solely on the message I want to send out.”

Angela Serna, Heal Your Life Certified & Licensed Life Coach

My Process (And Why You Can Trust It)

AKA, Why you can expect results like those above when we work together

A Marketing Communications strategy that inspires potential buyers to take action does not start with “throwing up” thoughts onto the page and hoping something halfway usable comes out it.

Instead, we follow the same 3 Step Process that consistently brings my Clients results like those above – a Process that has proven itself in 36 different industries over 6+ years.

1. What Makes Marketing Actually Work — Market Research

Whether you are launching a product, giving your marketing a 21st century makeover, or getting your startup off the ground, you deserve to have a strategy in place before any web page, ad, or email is written. My unique blend of customer interviews and deep-dive “Immersion” research into your target market guarantees we speak directly to their biggest needs, strongest pain points, and how your product or service is their perfect match.

2. Captivate, Capture, and Convert — the Content Phase

Now that we know exactly who we are speaking to with your marketing messages, I structure your content (website copy, emails, Facebook ads, ebook, etc.) around psychological persuasion hooks that grab and hold your buyers’ attention and systematically takes them from “Maybe” to “Take my money!” once sentence, one paragraph at a time.

3. Test, Measure, WIN! – A Recipe for Long Term Success

After validating our strategy and developing your Content, we monitor your target market’s response to everything in real-time. As your campaign or launch unfolds, you have a partner who will tweak and tinker with each web page, every email, and every line of copy so that you are in the best position possible — where you get the Return-On-Investment you deserve.

AUTHORS:

Want to learn how my Ghostwriting process guarantees your readers will love your book?